Camping Tres Estrellas
Camping
CORPORATE STRATEGY
VISUAL IDENTITY
The client asked us to first refresh the visual identity of their campsite which has a prime sea-front location just 15 minutes from the metropolitan city of Barcelona.
The old logo already was already using the classic camping icon, an element that we did not want to lose (something that greatly helped its brand recognition given it's great visibility from the Castelldefels highway - one of the busy motorways that feeds Barcelona).
The new brand identity had to be friendly, reflect the sea and connect with Barcelona.
The rebranding involved simplifying the tent icon and customizing it with waves to remind us that the camp site is in front of the sea.
The typeface was chosen to follow the style of the waves, giving a friendly and close feeling.
In 2020 the client acquired a brand called Camping Costa Brava and we helped them to define a new extended brand strategy.
We updated the new visual identity with a subtle tweak of the existing version - different colour coding to make it easier to identify between the different camp sites of the group.
