Veranda

TV Production Company

VISUAL IDENTITY

Veranda TV is a production company based in Barcelona specialising in fiction and entertainment content. They desperately needed to update their brand image.

The previous logo was out of date and did not identify with the image that the production company wanted to reflect. We decided to keep the shape of a simple rectangle as a screen icon. A typographic study was made to select the font that best represents the values of the company. We reduced the original colour palette down to black and white to gain impact and give it an elegant look and feel to evoke the classic days of cinema.