MPN
Swiss Association - Rare Blood Diseases
VISUAL IDENTITY
VISUAL LANGUAGE
The client wanted a simple but iconic new visual identity for the Swiss association that is dedicated to the investigation of rare blood diseases.
The one condition was that the Swiss flag had to appear somewhere.
We created a symbol with the Edelweiss flower, Switzerland’s national flower, composed of petals represented by drops of blood.
The union of these petals (or drops of blood) create a strong, united and beautiful bond.
