Zinklar
Innovation Market Research (Start-up)
NAMING
VISUAL IDENTITY
Creation of a new name and visual identity for the technological start-up venture originally called 'Snappy Research' (the new real-time market research company that puts the consumer at the centre of your organisation).
The challenge arose from the need to rename 'Snappy Research' given the complexity of operating in other markets where the generic word 'snap' was already registered.
The client gave us the challenge of creating a new name with the following objectives:
1. Needs to have global reach.
2. Needs to reflect their new business strategy.
3. Needs to be aligned with its value proposition in the countries where it will operate.
The result is a name that evokes clarity and success in decision making.
We transformed the "i" of the logo into a consumer (or user) of the research center.
The elevation and colour represents intelligence, superiority, agility, selection and advanced technology.
After the naming and visual identity were completed we started to develop the visual language of the brand that was applied to their different brand touchpoints (e.g. stationery, corporate, merchandising and offices).
