Post-Tag
Logistics App (Start-up)
VISUAL IDENTITY
WEBSITE DESIGN
The founders of PostTag came to us a couple of years ago with a simple request - "We need a logo by tomorrow morning". It was already 5pm by the time we got off of the phone and so we did our best to deliver something by 9am the next day. This is not our usual way of working but we enjoyed the challenge.
PostTag is a completely new navigation system that gets people to the right front door first time, with more accuracy than any system currently available. It simply ‘tags’ 3 digits onto the end of a postcode to provide a front-door accuracy never seen before. And it does all this without causing any friction points with the customer – because it’s the only system that doesn’t ask the customer to create a ‘locator’.
For delivery drivers it means no more wasting time searching for addresses (deliveries in darkness are no longer a problem). Health workers can get to the homes of patients faster. Municipal workers will always be able to find the location of essential repairs, first time.
The new visual identity plays on the idea of a tag… a hashtag. It had to be clean and simple, with an unexpected colour palette, so that the mobile app icon stood out from the crowd on the cluttered device screen of a delivery driver.
This project was created for Post Tag by Stu and the team at BTL.