Generalitat de Catalunya

Regional Government

BROADCAST DESIGN
MOTION GRAPHICS

We were commissioned to create and animate the broadcast design elements (such as openings, transitions, lower thirds, infographics and icons) for the corporate videos ‘La Generalitat t’informa’ - an informative content project for local citizens produced by Veranda TV to be broadcast on the 8tv channel.

The concept played with vertical stripes dynamic animation to reflect the bars of the government entity shield (born from the legend of The Four Blood Bars).

We made a careful and considered selection og images for each sector to be promoted:
• Services
• Culture
• Promotion
• Welfare
• Prevention
• Economy
• Education
• Health